Discovering Income

You’re dead wrong if you think you know anything about being an affiliate. Everything you’ve been taught is simply out of date. If you play by the old rules, you will lose this game.

The big lie

You’ve probably heard how easy it is to start an affiliate business. Well, that’s true . . . to a point It’s far easier that developing, selling and supporting your own product. But starting your own business is really hard, so it’s all relative.

The cold hard truth

To top it off you’ve been given false information. You’re told to pick one of more products to promote. Next to look for easy keywords to target. Then buy some keyword ads that send traffic to the product. And just enjoy the commissions. But it doesn’t work.

Forget keywords

This method worked a couple years ago. But the competition has shot the price of keywords through the roof. Adapt and change…

The NEW game

There’s still hope. Here’s how to win at this game.

• Start using CPA marketing
• Instead of researching keywords, research demographics
• Use image ads

Start using CPA marketing

CPA means Cost Per Action. It’s so much easier than promoting products. Because your visitor doesn’t have to buy anything. Your commission is generated when they complete an “action”. Such as filling in a form. And getting them to do this is so much easier.

Instead of researching keywords, research demographics

Keywords are no longer relevant (you’ll see in a minute). But demographics are highly important. First, select the CPA offer you want to promote. Then hop over to Quantcast.com. And find your target demographic.

Use image ads

So far, you’ve got your CPA offer and your target demographics. You can target these exact demographics on display networks. And let images do the work. And there was no keyword research required. The biggest advantage is price. Keyword ads are expensive, but image ads are still cheap.

In closing

This is truly a quick cash concept. Because getting started in CPA is free. Image ads are cheap. You can laser target with demographics. And getting them to take an action is much easier than making a sale.

Answer this question: What is the number one reason people get online everyday? Simple. To get information. This is so ubiquitous a quest that Google handles 400 million queries a day! OK, so what’s it to you? Well, this is an opportunity for your to provide what people want – information. And if you do it right . . . to make some money along the way.

Info marketing explained

First of all, an info business is the least complex business possible. You develop a product that is nothing more than information. And then sell it to people who want to learn the info in it. Sounds simple enough, right?

But how does it all work?

You’ve got the basic concept – exchange info for money. But to make it a successful business you’ve got to provide information people want. So the key is to figure out what people want. How can you find out what people want?

One very simple method is to do a little research. Head over to ask.com or Yahoo! answers and see what kinds of questions people are asking. You want to find something a lot of people are asking about. For things that are causing people discomfort. And provide the answer – in the form of an info product.

Think about this:

If you’re concerned about information product development Put it this way: An info product is just a bunch of articles strung together. Don’t try to write a whole ebook. Just try to write one or two articles a day. And once you have bunch of good ones, flesh them out, add to them and combine them into a single ebook.

Why info products? Well, that bring me to the tile of this article Here are the seven reasons

1. Simplicity

Once it’s built it runs pretty much on it’s own. There is almost no support. So it’s nearly a 100% hands-free business. It really is like and automatic money machine.

There’s no inventory. You don’t have to ship anything. It’s digital.

2. Repurposing

Once you have a few info products created. You can just combine them into a more expensive product. It’s nothing to combine the content from several ebooks. Then you can sell it for a lot more. People will be willing to pay a lot more for one big ebook. As opposed to a bunch of little ones.

3. Resale rights

You can grant other people resell rights to your own products. This is a very popular topic right now, because it’s much easier to get the resell right than to make your own product. And the best part is you can charge double, even triple your selling price for resell rights!

4. Leverage

It’s your content, so you can use it in as many different ways as you want. Break it apart and create a multi-part email series with it. You can use this to build a list that you can marketing to again and again.

5. More leverage

Don’t stop there . . . break it into several smaller reports. These reports can then become lead generators for your ebook. You can make these low cost or even free. And it still benefits you because it in a lead-in for the main product. Taking this technique to the max, you can let your affiliate give the reports away for you. Which brings us to…

6. An army of affiliates

This is a real power strategy. Once you have your own product. You can get other people to promote it for you. Wouldn’t it be nice to have a bunch of other people doing your marketing for you? You can’t do this unless you have your own product.

7. JVs

Last, but definitely not least… The number one way to launch your success is through joint ventures. So, I’d say this is the most important reason to have you own products. Because if you don’t have you own product, you’ve got nothing to JV.

Summing it up

If you can’t see the power of info product marketing, then you’re either crazy or not listening. With your own info product you can write your own ticket. Because you’re 100% in control. So, decide to just start:

• Visit an “answers” site
• Discover what questions are being asked
• Start providing information

Don’t make info product creation any more complicated than that. Before you know it, you’ll have your own info product.